Urban Decay 24/7 eyeliner Vs Jemma Kidd define eyeliner review

Elle magazine is currently giving away Jemma Kidd's make up school, i-glamour, define eyeliner. On her website the eyeliner is described as "velvety soft, stay put, maximum impact and no dragging". Sounds very similar, I thought, to my loyal Urban Decay 24/7 glide on eye pencil. Which they in turn describe as "creamy and forever lasting". So let the battle begin!!!

L'oreal and Revlon eyeliners review

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Currently I have three eyeliners in my collection. The old L'oreal superliner carbon gloss (discontinued), its new replacement L'oreal super liner black lacquer and Revlon's colorstay liquid eye pen. Here are the snaps.  

Drawn on the hand from top to bottom are carbon gloss, black lacquer and Revlon. I tried to press down using the same strength for each. Revlon is very poor even when layering. I'm not sure if you can see in the picture but the L'oreal eyeliners are very glossy and the pigment is truly dense and wonderful. 

The smudge test with a wet finger! As you can see Revlon is none existent and the new super liner, black lacquer is super resilient. I can confirm that teamed with Urban Decay eye primer, even oil based eye make up remover has a hard job! 

In Boots, L'oreal carbon gloss retails at £6.49 and Revlon's doesn't appear on the website any more but again retailed at around £6.